Chances are, you've seen them in newspapers, magazines, catalogues and other paper-based publications: two-dimensional bar codes called quick response codes (QR codes).
What are they? They're essentially paper-based hyperlinks that can be read using a free barcode scanner application, designed for your smartphone. Simply take a picture of the QR code and the application decodes it and directs you to a website using your cell phone's browser.
No more mental notes to "google" this or "google" that when you get back to your desktop computer. Get information on-the-go, instantly.
In our own promotional products industry, many manufacturers have embraced this technology by including QR codes in their catalogues and flyers. Often, the codes lead to product specials on their websites not available anywhere else.
We have also included QR codes on promotional products handed out at our events, so our clients can get more information about the product they've received. Let us help you incorporate QR codes into your next promotional campaign ~ Contact us today!
For more excellent information on QR Codes, check out this article.

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